Branding is hard

..especially for Founder led brands.

Do you ever feel like It’s tough to name the vibe when you’re the one creating the energy?

or like you’re trying to read the label from inside the jar?

The struggle is real..

the real reason we struggle is,

That as founders and entrepreneurs and as humans we are not equipped with the ability to see ourselves from the outside of our own minds with an objective POV. Our inner narrative chatter takes over and sends us spinning about our imposter syndrome or lack of “expertise” and on and on .. we are too focused on the “how” and incapable of articulating the “why”.

The reason we struggle with our businesses is because we struggle with having a brand identity. The reason we struggle with having a brand identity is because we're not marketing something that is for somebody else. We are marketing ourselves and trying to read the label from inside the jar, and that is impossible or at the very least incredibly frustrating.

Without an authentic and engaging brand identity it’s very confusing to create brand marketing messaging. There’s no north star from which all communication and identity shines from that connects with your audience and resonates.

This is why launching your founder led brand has seemed like moving through molasses and it doesn’t need to be that hard.

We all just need a little help with that reflection and observation. We all need a coach on our side who can highlight our greatest strengths and support and guide us through our challenges.

It's all about your personal story and transformation, but you don't know how to see yourself and turn that into a brand.

Let’s bring some clarity to what your brand stands for, looks like, feels like, sounds like and aspires to be.

Most brands get this wrong..

Unlike most branding coaches who say you should build your brand voice around an ideal customer avatar, I believe the real work starts from within.

Relying solely on an avatar often leads to a superficial, hollow message that fails to resonate or worse makes your branding look like everyone else’s.

My approach to branding is a journey through self-discovery that begins with your own personal story instead, —your identity, transformations, and struggles and wins. When you craft your brand identity intuitively, from the depths of your authentic self, you create a message that not only resonates on a deeper emotional level but also forms a genuine connection with your audience.

This isn’t about building a brand that only looks good.
It’s about building one that feels like you — so you can stop second-guessing yourself, speak with clarity and confidence, and create a business that honors who you are, where you’ve come from, and what you’re here to do.

I Get You

You’re multi-passionate. Deep-thinking. Creative.

Maybe you’re an overwhelmed founder just trying to hold everything down but also incredibly motivated and you have a vision of your future that you can’t quite pull into focus. I get it, I’ve been there.

I can help you clarify that vision and define the incremental steps to get there.

Maybe you just need a CREATIVE SOUNDING BOARD;  you want a neutral partner to bounce your zillion ideas off of without having to listen to the critical objections from your spouse, or family members who are just trying to keep you safe, or the eye roll from you bestie who’s just heard it a few too many times and who you think is secretly judging you for always having these “crazy ideas”. *They aren’t really, they also just want to keep you safe.

  • Or maybe you’re a solopreneur that doesn’t have a partner to brainstorm with. I can be your ghost business partner, (stand-in, coauthor, body double, pinch hitter, mirror..you get the idea).

  • I can help by being supportive in tapping into your intuition, let’s build your brand narrative by doing deep dives with self-reflection exercises and much more.

  • Or do you need a brand moodboard & identity book with color palette based on your brand archetype and mission!

You’ve got a story that matters — but it’s been hard to articulate.
You’ve tried to fit into formulas that weren’t made for you.
You’ve downloaded the Canva templates, followed the “brand rules,” and ended up sounding and looking like everyone else.

You feel like you’re almost there… but not quite.
You know your voice is powerful — you just need help pulling it into focus.

Most business and branding advice was built without you in mind.

It wasn’t made for people with layered identities and multiple passions.
It wasn’t built for daughters of immigrants, third culture kids or introverted rebels.
It wasn’t designed for creatives who need space to explore, reflect, and grow.

You don’t need to be more polished or niche or loud.
You need to start from the inside — and build outward with a clearly defined plan.

How we can work together

Inside our sessions, we’ll work on:

  • Story → your lived experience that makes your message powerful

  • Voice → the tone, truth, and language that sets you apart

  • Values → your personal and cultural blueprint for how you do business

  • Vision → the deeper “why” behind it all

You’ll walk away with a brand narrative that feels like you, content and messaging you’re proud to share, and the clarity to move forward with alignment and confidence.

Deliverables → what you walk away with

A Brand deck → all of the below and more;

  • Brand Purpose/Your “WHY” → the deeper “why” behind it all

  • Brand Personality → what is your business archetype? What does your tone sound like? How does translate to your visual identity?

  • Brand Manifesto or Rallying Cry→ This is your internal positioning statement that all external marketing communication derives.

  • Visual moodboard→ assemblage of images creating mood, vibe, and brand essence

  • Color Palette, typography, design hierarchy..*if you need a talented brand graphic designer to take this further I can refer you to some amazing talent!

  • Audience profiles → vignettes or avatars that help you talk to your audience

  • Competitive landscape →audit of who out there is doing what you’re trying to, how that validates your business idea and how you can stand out from the noise.

  • Brand Positioning & messaging → statement to get you started with your digital marketing.

    This is for you if…

  • You’ve struggled to clearly explain what you do, even though it’s powerful

  • You’ve outgrown your current brand or feel disconnected from it

  • You know you’re here to make an impact — but you want to do it in your own voice

  • You’re craving clarity, confidence, and a brand that reflects your whole self but are not sure how to gain those self-reflection insights

  • You’re tired of hiding your story, your culture, or your creativity

  • You’re a visual learner and not so into excel spreadsheets

  • You can’t read the label from inside the jar and need someone you trust to recognize your key ingredients.

WHAT IF IT COULD BE EASY? 

> Imagine having clarity about your brand, your message, and your direction.
>Imagine showing up in your business without second-guessing yourself.
>Imagine sharing your story — not as something to overcome, but as your greatest strength.

>Imagine all your brand messaging and marketing coming from a place of ease and flowing from your Brand Identity so you can show up consistently and authentically.

That’s what happens when your business starts from within and from a place of authenticity and personal experience.

Let’s work together!

Book an appointment.

Book a free 20 min strategy call with me first to see if we are a good fit for each other.

This is where you can get on my calendar to see if we’re a good energetic fit for some Founder-Led branding work!

It’s absolutely free and a great way for me to find out how I can help support you. If we’re a good match I will send you an application to get on my waitlist to work together..